Women viewing the Wells Fargo Brand Central website on a desktop computer.

Website design: DAM & LMS

Wells Fargo Brand Central


Wells Fargo asked Gilmour Craves to move their static, PDF-based, brand standards to an online environment in order to acheive better brand accessibility and compliance. In addition, the website needed to embody new brand initiatives, integrate a learning management system(LMS), as well as a legacy digital asset management system(DAM). All under one one roof!


Brand Central not only deploys mission-critial branded assets, but also educate users, while expressing the Wells Fargo brand through design and presentation. Partnering with the Wells Fargo brand team, Siegel+Gale, and OpenText, Gilmour Craves developed the website architecture, UI/UX Design, and backend development. Brand Central is the conduit for over 6,000 marketing and creative professionals to engage with compreshensive brand guidance, brand education, and tangible marketing assets such as logos, collateral templates, iconography, illustraiton, and an extensive search-based photography library. As of 2020, Brand Central is in its third release and continues to see ongoing content updates and improvement.

  • Website architecture

  • Website UI/UX design

  • Custom WordPress build

  • API Integration, Word Press/OpenText

  • LMS integration, Ziiva

  • ADA compliance

  • User surveys & testing

  • User email content updates

  • Iconography system

  • Help desk

We’d love to chat

Call direct 415-431-9955 x302, email us, or use the form and we’ll respond shortly.