Technology visual identity

Sciessent

Brief

Sciessent is a global leader in environmentally safe textile treatments that help protect garments, maintain cleanliness, and promote comfort. With four core technologies, and others in development, Sciessent needed a way to tie together current technologies, and provide a solid foundation to launch new products–all under the Sciessent umbrella.

Outcome

A unique logo and icon system was created by turning a letterform from each product name into an aspect of the technology it represented. This approach helps make the product attributes easier to understand and allows the system to scale as new products are introduced. In addition to the product identity system, Gilmour Craves helped reconcile Sciessent’s consumer and BtoB communication platform which included copywriting guidance and voice standards.

  • Technology identity system

  • Brand voice standard

  • Marketing collateral

  • Social campaign guidance

  • Consumer hangtag system

Typography
Color
Photography
Voice and Tone
Technology Sell Sheets

Working directly with the Sciessent marketing and engineering teams, Gilmour Craves developed a comprehensive visual strategy that included eight unique logos and related symbols, collateral, and point of purchase hangtags. This comprehensive technology product identity system provided needed clarity to highlight each individual product’s function and role, yet was cohesive in tying all products to Sciessent’s core expertise.”
MARK BRUTTEN, Sciessent Marketing Consultant