Meet the GC team.
It’s simple really; great people result in great work.
David Gilmour
Creative Director
David Gilmour is the founder and creative director of Gilmour Craves, a strategic design agency he co-founded in 1996. With more than three decades of experience in design and brand development, David has helped organizations of all sizes clarify their identity, strengthen their market presence, and create cohesive brand experiences across print, packaging, digital, and environments. His work spans a diverse range of industries and challenges—from corporate and technology brands including Oracle, Adobe, Autodesk, Wells Fargo, to consumer brands such as Del Monte, Birkenstock, and Bianchi Bicycles. He has led brand identity and refresh programs, packaging systems, websites, event identities, and integrated marketing initiatives, helping clients bring greater clarity and consistency to complex brand portfolios. David studied graphic design and packaging at ArtCenter College of Design. His work has been recognized by Communication Arts, the Smithsonian Institute, The 100 Show, Architectural Record, and the San Francisco Show.
- Hometown: La Canada Flintridge, CA
- Travel destination: Love Barcelona, but put me on a beach and I'm happy. Hanalei Kauai is about perfect.
- Hobbies: Family, hiking, and playing music in El Cajon. Now streaming on iTunes and Spotify–not so subtle plug.
- Bucket list: A multi-day trek in Chile’s Torres del Paine National Park, roadtrip across the US-Northern and Southern routes–and related purchase another Airstream trailer... perhaps a Bambi.
- Favorite quotes: "I'll work, as I live, as I am!" —Frank Lloyd Wright. And related... “All work and no play makes Jack a dull boy" —Jack Torrence.
Matt Browne
Art Director / Sr. Visual Designer
Matt Browne earned his graphic design degree at the Academy of Art in San Francisco. Time spent at a variety of bay area firms such as CKS Partners and Pentagram has given him experience in multiple disciplines. Influences from photography, music and action sports add to the flavor he brings to the Gilmour Craves team. Matt is the design lead on various projects, taking them from concept to completion.
- Hometown: Beautiful Bakersfield, CA
- Travel destination: Anywhere with great singletrack trails, inspiring museums, and outstanding coffee.
- Hobbies: Bikes, hiking, paddling, snowboarding, photography, and time with family.
- Bucket list: Patagonia.
- Favorite quotes: "Make decisions routinely based more on curiosity than fear." — Elizabeth Gilbert
Joanne Walker
Production Manager & Designer
Joanne Walker brings over eleven years of print and digital production expertise to Gilmour Craves. Joanne holds a BS degree in Graphic Design from San Jose State University and has furthered her design and production skills in the Technical Arts and Graphics program at the College of San Mateo. As head of production, Joanne loves to help bring designs to life, but customers appreciate her exceptional attention to detail and ability to complete projects in a timely manner. Joanne spends her free time reading, hiking, hitting garage sales and hanging out with her family.
Jen Wu
Visual Designer
Jen Wu is a San Francisco-based visual designer with an unconventional path into design. After earning a marketing degree from NYU, she spent more than a decade helping brands find their voice. Over time, she found herself drawn closer to the visual aspects of her work. That curiosity led her back to school to study graphic design, ultimately beginning a new chapter as a designer. She now brings strategy and creativity together to make thoughtful, expressive work.
- Hometown: San Francisco, CA
- Travel destination: Western Europe, but also love a beach getaway somewhere closer!
- Hobbies: Dance, museums, exploring restaurants and cafes, and scoping out packaging.
- Bucket list: Scenic train tour through the Swiss Alps.
- Favorite quotes: "Never give up on a dream just because of the time it will take to accomplish it." — Earl Nightingale
Nathan Craves
Site Support Manager
Nathan has been involved with customer support services for over the past 18 years. He has managed a wide range of personnel from restaurant staff to IT professionals. While being a classically trained chef, he is also a self-professed “tech head”, always striving to learn about new technologies. Nathan spends his free time cooking gourmet meals, gaming, and spending time with his son and family.
Bill Craves
Founding Partner
Bill Craves brings a background in strategic and multi-channel marketing to the firm. Prior to forming Gilmour Craves, Bill worked with Italy's Piaggio group, as CEO of Bianchi USA, to develop its bicycle presence in the United States, Canada and Pacific Rim. He was a key member of the international brand strategy team, serving as lead in the areas of new product development and corporate identity. Currently Bill works with Gilmour Craves clients to develop integrated marketing communications strategies.
David Gilmour

Matt Browne

Joanne Walker

Jen Wu

Nathan Craves

Bill Craves

Team
Creative Director
David Gilmour
David Gilmour is the founder and creative director of Gilmour Craves, a strategic design agency he co-founded in 1996. With more than three decades of experience in design and brand development, David has helped organizations of all sizes clarify their identity, strengthen their market presence, and create cohesive brand experiences across print, packaging, digital, and environments. His work spans a diverse range of industries and challenges—from corporate and technology brands including Oracle, Adobe, Autodesk, Wells Fargo, to consumer brands such as Del Monte, Birkenstock, and Bianchi Bicycles. He has led brand identity and refresh programs, packaging systems, websites, event identities, and integrated marketing initiatives, helping clients bring greater clarity and consistency to complex brand portfolios. David studied graphic design and packaging at ArtCenter College of Design. His work has been recognized by Communication Arts, the Smithsonian Institute, The 100 Show, Architectural Record, and the San Francisco Show.
- Hometown: La Canada Flintridge, CA
- Travel destination: Love Barcelona, but put me on a beach and I'm happy. Hanalei Kauai is about perfect.
- Hobbies: Family, hiking, and playing music in El Cajon. Now streaming on iTunes and Spotify–not so subtle plug.
- Bucket list: A multi-day trek in Chile’s Torres del Paine National Park, roadtrip across the US-Northern and Southern routes–and related purchase another Airstream trailer... perhaps a Bambi.
- Favorite quotes: "I'll work, as I live, as I am!" —Frank Lloyd Wright. And related... “All work and no play makes Jack a dull boy" —Jack Torrence.
Art Director / Sr. Visual Designer
Matt Browne
Matt Browne earned his graphic design degree at the Academy of Art in San Francisco. Time spent at a variety of bay area firms such as CKS Partners and Pentagram has given him experience in multiple disciplines. Influences from photography, music and action sports add to the flavor he brings to the Gilmour Craves team. Matt is the design lead on various projects, taking them from concept to completion.
- Hometown: Beautiful Bakersfield, CA
- Travel destination: Anywhere with great singletrack trails, inspiring museums, and outstanding coffee.
- Hobbies: Bikes, hiking, paddling, snowboarding, photography, and time with family.
- Bucket list: Patagonia.
- Favorite quotes: "Make decisions routinely based more on curiosity than fear." — Elizabeth Gilbert
Production Manager & Designer
Joanne Walker
Joanne Walker brings over eleven years of print and digital production expertise to Gilmour Craves. Joanne holds a BS degree in Graphic Design from San Jose State University and has furthered her design and production skills in the Technical Arts and Graphics program at the College of San Mateo. As head of production, Joanne loves to help bring designs to life, but customers appreciate her exceptional attention to detail and ability to complete projects in a timely manner. Joanne spends her free time reading, hiking, hitting garage sales and hanging out with her family.
- Hometown: South San Francisco, CA
- Travel destination: Mountains / Desert / Ocean - all of it!
- Hobbies: Coffee with friends, hiking, flea markets, and family time.
- Bucket list: To work on my bucket list.
- Favorite quotes: "It's not what you do but how you do it."
Visual Designer
Jen Wu
Jen Wu is a San Francisco-based visual designer with an unconventional path into design. After earning a marketing degree from NYU, she spent more than a decade helping brands find their voice. Over time, she found herself drawn closer to the visual aspects of her work. That curiosity led her back to school to study graphic design, ultimately beginning a new chapter as a designer. She now brings strategy and creativity together to make thoughtful, expressive work.
- Hometown: San Francisco, CA
- Travel destination: Western Europe, but also love a beach getaway somewhere closer!
- Hobbies: Dance, museums, exploring restaurants and cafes, and scoping out packaging.
- Bucket list: Scenic train tour through the Swiss Alps.
- Favorite quotes: "Never give up on a dream just because of the time it will take to accomplish it." — Earl Nightingale
Site Support Manager
Nathan Craves
Nathan has been involved with customer support services for over the past 18 years. He has managed a wide range of personnel from restaurant staff to IT professionals. While being a classically trained chef, he is also a self-professed “tech head”, always striving to learn about new technologies. Nathan spends his free time cooking gourmet meals, gaming, and spending time with his son and family.
- Hometown: Fremont, CA
- Travel destination: Ireland
- Hobbies: Building models
- Bucket list: To race at Laguna Seca
- Favorite quotes: “We are the music makers and we are the dreamers of dreams” — Arthur O'Shaughnessy
Founding Partner
Bill Craves
Bill Craves brings a background in strategic and multi-channel marketing to the firm. Prior to forming Gilmour Craves, Bill worked with Italy's Piaggio group, as CEO of Bianchi USA, to develop its bicycle presence in the United States, Canada and Pacific Rim. He was a key member of the international brand strategy team, serving as lead in the areas of new product development and corporate identity. Currently Bill works with Gilmour Craves clients to develop integrated marketing communications strategies.
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