Visual identity & website design
Imply provides enterprise-level support for Apache Druid, an open-source, real-time database designed to power complex analytic applications (think Netflix). We were approached by Imply to update their brand identity and to re-skin their website with a new look and feel. The project required that we simultaneously re-define the Imply brand identity and complete a ground-up website build that credibly invites seasoned developers (as well as non-developers) to engage their services. Adding to the challenge was the client’s desire to create efficiencies by developing the website entirely from re-usable content modules – empowering the marketing team to easily create and manage pages.
The Gilmour Craves team immersed itself into the world of analytics, sub-second queries, and concurrencies to deliver a dynamic new brand look that is both unique and developer friendly. The Imply website proved a bigger challenge – while conducting a site-wide audit, it became clear to the executive, product, and marketing teams that it was time to completely re-tool the website. Updates included an all new site architecture, UI/UX, and a wholesale change of marketing content. Our developer team then built a library of re-usable content modules and page templates, allowing for a faster, more efficient site build.
- Visual identity refresh
- Website UI/UX design
- Flexible content field library
- Motion graphics
- Diagram design system
DIAGRAM DESIGN SYSTEM
Gilmour Craves helped Imply successfully navigate a complex brand identity re-fresh and website design. Working directly with the Imply marketing and product teams, Gilmour Craves’ dedicated account management, designers, and developers delivered impactful results on time and on budget.”