Assessing the current scenario and understanding a company’s history is the first step in building a brand.
Target Audience Audit
Virtually all organizations exist for their target audience. Their purpose may be more far reaching, but realization of their potential is viewed by how well they satisfy the needs of their primary constituents.
It is critical that management and staff embrace your brand. This works well when you create a natural extension of your company culture. Keeping the decision makers engaged is of paramount importance to success.
Insights into the competitive landscape are an essential early step in the brand building process. The purpose is to be proactive and not reactive. Look to your strengths to determine your market position.