Packaging system

O Olive Oil


O Olive Oil is a California based maker of premium olive oils and vinegar nationally recognized and awarded by food industry luminaries and leading food magazines. O Olive Oil was ready to launch a new Apple Cider Vinegar product and was also looking to create a signature bottle identity to unify its existing products and accommodate new flavors, bottle volumes, and reduce packaging costs.


Partnering with Mark Coleman Studio, Gilmour Craves created a custom bottle shape and label design for the three product types. The new bottle was designed to a standard height with varying widths to create a billboard effect on shelves. A bright color palette and photography treatment was developed to stand out against traditional darker packaging designs. Photography is provided by Gina Logan.

  • Identity refresh

  • Packaging system design

  • Marketing collateral

  • Website consulting

  • Production

Gilmour Craves provided our team with a systematic comprehensive re-brand approach examining each component of our brand family from logo to label. From shelf audit to industrial mold management, to re-alignment of several different product lines, they covered it all. Their team is fun, creative, super talented, and most importantly—listened to our evolving ideas and helped us execute on a spectacular and successful new launch of the O brand.”
Greg Hinson, CEO, O Olive Oil & Vinegars

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