O Olive Oil
O Olive Oil is a California based maker of premium olive oils and vinegar nationally recognized and awarded by food industry luminaries and leading food magazines. O Olive Oil was ready to launch a new Apple Cider Vinegar product and was also looking to create a signature bottle identity to unify its existing products and accommodate new flavors, bottle volumes, and reduce packaging costs.
Partnering with Mark Coleman Studio, Gilmour Craves created a custom bottle shape and label design for the three product types. The new bottle was designed to a standard height with varying widths to create a billboard effect on shelves. A bright color palette and photography treatment was developed to stand out against traditional darker packaging designs. Photography is provided by Gina Logan.
Packaging system design
Gilmour Craves provided our team with a systematic comprehensive re-brand approach examining each component of our brand family from logo to label. From shelf audit to industrial mold management, to re-alignment of several different product lines, they covered it all. Their team is fun, creative, super talented, and most importantly—listened to our evolving ideas and helped us execute on a spectacular and successful new launch of the O brand.”