Visual identity & website design

Brief

Imply provides enterprise-level support for Apache Druid, an open-source, real-time database designed to power complex analytic applications (think Netflix). We were approached by Imply to update their brand identity and to re-skin their website with a new look and feel. The project required that we simultaneously re-define the Imply brand identity and complete a ground-up website build that credibly invites seasoned developers (as well as non-developers) to engage their services. Adding to the challenge was the client’s desire to create efficiencies by developing the website entirely from re-usable content modules – empowering the marketing team to easily create and manage pages.

Outcome

The Gilmour Craves team immersed itself into the world of analytics, sub-second queries, and concurrencies to deliver a dynamic new brand look that is both unique and developer friendly. The Imply website proved a bigger challenge – while conducting a site-wide audit, it became clear to the executive, product, and marketing teams that it was time to completely re-tool the website. Updates included an all new site architecture, UI/UX, and a wholesale change of marketing content. Our developer team then built a library of re-usable content modules and page templates, allowing for a faster, more efficient site build.

• Visual identity refresh

• Website UI/UX design

• Flexible content field library

• Motion graphics

• Diagram design system