Website design

Brief

Capriza is a first-to-market platform that helps extract companies’ complicated approval systems from legacy enterprise applications. Their mission is to make cumbersome approval processes simple while increasing overall employee productivity. Gilmour Craves helped Capriza evaluate their website architecture and usability in order to create a better online experience. On a parallel track, Gilmour Craves helped develop a visual standard that informs all marketing initiatives; online advertising, website, and print collateral.

Outcome

We’re fond of Google Analytics and real-time user mapping tools. They provide the unvarnished truth and help us to advise our clients. In Capriza’s case, these tools helped drive site architecture design and SEO-informed content creation—ultimately leading to a better online experience, increased user interaction time, and better customer conversion. The other tool we created for Capriza was their new persona, “Lisa.” Lisa helps to guide the new or existing user through the main calls to action and gives a stronger narrative for their brand.

• Website architecture

• Website UI/UX design

• Custom WordPress build

• Custom illustrations

• Motion graphics

• In-bound marketing

• Print collateral